Check how effective your content is. Free, no login required.
(Likes + comments + shares + saves) ÷ followers (or views, for a views-based rate) × 100. This tool does the math for you across YouTube, Instagram, and TikTok.
Roughly 1-3% is considered average, 3-6% good, and above 6% excellent — though it varies a lot by niche and follower count (smaller accounts often see higher rates).
Followers-based rate measures how well you activate your existing audience; views-based rate measures how compelling the content itself is to whoever actually saw it. Both are useful — pick views-based if you want to compare individual posts.
Brands and platform algorithms both weigh engagement over raw follower count — a smaller, highly-engaged audience usually out-performs a larger, passive one for both reach and sponsorship value.
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