Privacy Policy

How we collect, use, and protect your data

This document is provided in English only for legal clarity and consistency.

Effective Date: November 2, 2025 | Last Updated: November 2, 2025

1. Introduction

Welcome to PlanWise ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you use our content planning and analytics platform.

Data Controller: PlanWise
Contact: support@planwise.com
Location: Indonesia

2. Information We Collect

2.1 Account Information

When you register for PlanWise, we collect:

  • Full name
  • Email address
  • Phone number (optional)
  • Password (encrypted)
  • Profile information you choose to provide

2.2 Usage Data

We automatically collect:

  • IP address and device information
  • Browser type and version
  • Pages visited and features used
  • Date and time of access
  • Referral source

2.3 Payment Information

Payment processing is handled by secure third-party payment processors. We do not store complete credit card information. We only retain transaction records, billing addresses, and payment status for accounting and customer service purposes.

3. Third-Party Platform Data (YouTube, Instagram, TikTok)

⚠️ IMPORTANT: Platform Data Usage

When you connect your YouTube, Instagram, or TikTok accounts, we access your data through official APIs. We are committed to transparent and responsible data handling in compliance with each platform's policies.

3.1 YouTube Data

When you connect your YouTube account, PlanWise accesses the following data through the YouTube Data API:

  • Channel information (name, description, thumbnail, subscriber count)
  • Video metadata (titles, descriptions, thumbnails, publish dates)
  • Video statistics (views, likes, comments, watch time)
  • YouTube Analytics data (traffic sources, demographics, engagement metrics)

YouTube Data Usage Commitments:

  • ✓ We ONLY use your YouTube data to provide analytics and content planning features within PlanWise
  • ✓ We DO NOT sell, transfer, or share your YouTube data with advertisers or third parties for marketing purposes
  • ✓ We DO NOT use your YouTube data to create independent user profiles or for purposes unrelated to providing our service
  • ✓ Your YouTube data is displayed only to you and authorized team members you explicitly invite
  • ✓ You can revoke PlanWise's access to your YouTube data at any time through your Google Account permissions

PlanWise's use and transfer of information received from Google APIs adheres to Google API Services User Data Policy, including the Limited Use requirements.

3.2 Instagram Data

When you connect your Instagram account through Meta's API, we access:

  • Profile information (username, bio, profile picture, follower count)
  • Post content (images, captions, hashtags, post dates)
  • Engagement metrics (likes, comments, shares, saves, reach)
  • Stories insights (views, replies, interactions)
  • Audience demographics (age ranges, locations, gender breakdown)

Instagram Data Commitments:

  • ✓ Instagram data is used exclusively for your content analytics and planning
  • ✓ We comply with Meta's Platform Terms and Data Policy
  • ✓ No cross-platform data matching or profiling without explicit consent
  • ✓ You can disconnect your Instagram account anytime from your PlanWise settings

3.3 TikTok Data

When you connect your TikTok account, we collect:

  • Profile information (username, display name, bio, avatar)
  • Video details (titles, descriptions, cover images, post times)
  • Performance data (views, likes, comments, shares, play duration)
  • Follower counts and growth trends
  • Engagement rates and audience insights

TikTok Data Commitments:

  • ✓ TikTok data is stored securely and used only for analytics features
  • ✓ We comply with TikTok's API Terms of Service and Developer Policy
  • ✓ Your content and performance data remains private to your account
  • ✓ Disconnect access anytime through your PlanWise or TikTok settings

4. How We Use Your Information

We use collected information for the following purposes:

Service Delivery

Providing content planning tools, analytics dashboards, and performance tracking across connected platforms

Account Management

Creating and managing your account, authentication, and subscription management

Communication

Sending service updates, security alerts, billing information, and support responses

Service Improvement

Analyzing usage patterns (in aggregate) to improve features, fix bugs, and enhance user experience

Security & Fraud Prevention

Detecting and preventing unauthorized access, abuse, and fraudulent activities

Legal Compliance

Complying with legal obligations, responding to lawful requests, and enforcing our terms

5. Data Sharing and Disclosure

We DO NOT sell your personal data or platform analytics to third parties.

We may share information only in these limited circumstances:

Team Collaboration

When you invite team members, they can view analytics and content within boards you share with them

Service Providers

We work with trusted vendors who help us operate our service:

  • Cloud hosting providers (AWS, Google Cloud, etc.)
  • Payment processors (Stripe, PayPal, etc.)
  • Email service providers
  • Analytics and monitoring tools

These providers are bound by confidentiality agreements and can only use your data to perform services on our behalf.

Legal Requirements

We may disclose information if required by law, court order, or government request, or to protect our rights and safety

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred (you will be notified)

6. Data Security

We implement industry-standard security measures to protect your information:

🔒 Encryption

SSL/TLS encryption for data in transit, AES encryption for sensitive data at rest

🔐 Access Controls

Role-based access controls, multi-factor authentication, and regular access reviews

🛡️ Infrastructure Security

Firewalls, intrusion detection systems, regular security audits and vulnerability scanning

📊 Monitoring

24/7 system monitoring, logging, and incident response procedures

While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

7. Data Retention

Active Accounts

We retain your data while your account is active and you're using our services

Inactive Accounts

Accounts inactive for 12 months will be automatically deleted along with all associated data

Account Deletion

When you delete your account, we permanently remove your personal data within 30 days. Some data may be retained longer for legal or security purposes (e.g., transaction records for tax compliance)

Platform Connections

When you disconnect a platform (YouTube, Instagram, TikTok), cached analytics data is deleted within 7 days

8. Your Privacy Rights

You have the following rights regarding your personal data:

Access

Request a copy of your personal data in a portable format

Correction

Update or correct inaccurate information in your account settings

Deletion

Request deletion of your account and associated data (Right to be Forgotten)

Portability

Export your content and analytics data in machine-readable format

Withdraw Consent

Revoke platform connections or marketing permissions anytime

Object

Object to certain data processing activities

To exercise any of these rights, contact us at support@planwise.com. We will respond within 30 days.

9. Cookies and Tracking Technologies

We use cookies and similar technologies for:

Essential Cookies (Required)

Authentication, session management, security, and core functionality

Functional Cookies

Remember your preferences, language settings, and theme choices

Analytics Cookies

Help us understand usage patterns and improve our service (aggregated data only)

You can control cookies through your browser settings. Note that disabling essential cookies may affect site functionality.

10. Children's Privacy

PlanWise is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@planwise.com.

If we become aware that we have collected data from a child under 18, we will take steps to delete that information promptly.

11. International Data Transfers

PlanWise operates globally. Your data may be transferred to and stored on servers located outside your country, including in regions with different data protection laws.

When we transfer data internationally, we implement appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs) approved by data protection authorities
  • Working with service providers certified under recognized frameworks
  • Implementing technical and organizational security measures

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make significant changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you via email or a prominent notice in the app
  • Give you the opportunity to review changes before they take effect

Continued use of PlanWise after changes indicates your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: support@planwise.com

Email (Privacy Officer): privacy@planwise.com

Company: PlanWise

Location: Indonesia

We aim to respond to all privacy inquiries within 30 days.

Legal Compliance: This Privacy Policy is designed to comply with applicable data protection laws including GDPR (EU), CCPA (California), PDPA (Indonesia), and platform-specific requirements from YouTube, Instagram, and TikTok.

Disclaimer: This document is provided for informational purposes. For specific legal advice, consult with a qualified attorney in your jurisdiction.

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